28 May Reasons Why Your Small Business Needs a Website

Do you have a business and don’t have a website? If, yes is your answer than your business is like it does not exist. According to online statistics about 44% to 51 % of small business does not have a website. The rapid development of IT industry helped in growing the number of websites on web. No matter what type of business it is, a website can always help in generating business. If by chance you are a small business owner and you are starting this out, then you may think that there is no benefit of a website when you can do everything on social media or maybe you don’t have a budget for professional business and try to figure out some freebie. Or maybe, you belong to the generation which does not grow up with the computer. It may be possible that you don’t use computer, but the present generation does. Moreover, your business may be an established business that depends on word of mouth and you think that you are getting enough business. But, still there are other reasons that also summarize that you still need a professional website.

1.   Increase credibility of business:

Today’s generation search everything online, from solutions of their problem to comparison of prices, searching of stores, restaurant or any business. And, if you are a small budget less fame business than the chances are your competitors will grab the opportunity of getting potential clients. If you have a website, it will help your potential client to believe you thus increasing the creditability of your business.

2.   More targeted audiences:

As per reports of a leading journal more than 2.4 billion people uses internet every day in which about 90% of people prefer doing stuff like purchasing or contacting people for their work constantly on web which eventually will result in increasing number of more targeted audiences even from the remote locations.

3.   Higher percentage of business purchase decision is taken through online search.

Having your own website acts as a brochure or a catalog of services and products which your business provides. With the help of website you can change the pricing of product, it’s description or even its availability according to your changing requirements without really waiting for the printed material to arrive. This can really help in putting your business in front of millions of potential client instantly. However, with these additional efforts like providing a good SEO Strategy, content marketing and social media exposure will help in increasing the search result and thus increasing the business purchase decision.

4.   Business value

Having a website that too a pretty one is a huge task, but if you have one it will help you to rise the perceived value of your business in the eyes of your customers by making them instantly believe in your identity and nature of authenticity.

5.    Saves money in long term

If you are a small business owner who are just starting off the business would probably think that you can’t afford to have a website. But, in reality you can’t afford not to have one. However, the cost of developing a website depends upon the needs of your business and the skill level. Moreover, you can design your website initially with the help of free building tools like WordPress can help in promoting your business for long term. Certainly, the traditional means of printing marketing material will regularly cost you higher as compared to conventional way of reaching the number of clients.

6.   24×7 Availability and Accessibility

With the website your business is available at any time whether, it be 4’o clock in morning. It literally means that your business is never closed, which is the biggest limitations in terms of business with no website. This will help in promoting and selling your services with no limitation of time, bringing your business to whole new level.

7.   Access to information

As broadly discussed above unlike an offline business which is opened for few hours a day, a website is opened 24x7x365. This helps the prospective clients to review your products or services at their convenience even when your office is closed. Moreover, the website is kind of online brochure which can be updated any time. Making your customer to access the important information from your website any time. Also, with the help of website you can easily figure out the part of world where your services are viewed more which will help you to strategies your work related to it.

8.   Chance of business to get extended across the globe

The website can help your business to reach out globally into a bigger market. As, website makes your business accessible at any time on clock, it will help the clients of outer world to reach you out from any part of the world putting your business to whole new level without any limitation.

9.    Communication with customers

To run a business smoothly it is very necessary to interact with the customers. Interaction can help in knowing the current requirements of the clients plus communication very much helps the customer to know about the product or the services which you offer. This can be done by creating blogs or a feed on the website.

10.Marketing

Today’s web is full of new technologies which includes a whole new world of marketing and having a website hosted is a very low cost marketing method. The costing of a website depends upon the quality of website designer and the complexity which is needed in the website. Moreover, having a website and online presence strategy helps in marketing your business online. With the help of good marketing strategy, you can advertise and market your business online. Mostly, every marketing strategy is effective but, it depends upon the nature of business which marketing strategy will be best for your business and knowing it is quite a challenge in itself.

11.Customer Support

Owning a website is the best way to improve your customer support resulting in improving your overall customer services. This can be easily done by including Q & As on your website or a forum where the customers can easily ask about the question related to your services or product where other users can also reply to the answers of them. Also, you can chat to users who are on your website immediately. If selling services is your business than you can even set up ticket raising system. It’s the best way to keep your customers happy in a proper organised way saving a ton of time.

12.Gives a voice to owner

Owning a personal website can provide you to write up your thoughts about your business or your interest and no one can really point a figure at you to not to talk about it.

13.Can beat your competitor

Have you ever thought to launch yourself into the business, but you do not have exact idea about how to deal with the big names as they have unlimited amount of resources? Well they may have resources but you have power to incredibly design a beautiful website and a solid strategy to smash them. Your website can easily answer the questions which your competitor cannot. Hence, your website is only the medium which can easily break wall between you and your competitor.

14.You own and control your website

If you have a website, you can do your business in your own way like a boss. However, it’s true that things said on social media cannot be controlled and a social media platform is the perfect place to bring traffic to your website. Moreover, depending fully onto social media without owning a website can prevent you from many aspects of business. The stuff uploaded on any social media platform can anytime disappear before prior notice. So, the best way is the company blogs, as it helps the owner to pass their message in front of the targeted audiences much faster than a printed ads or any mail broachers.

15.Website helps in saving your and client’s time

It is said that time is money. And, saving time is the greatest reason why a website is preferred. Whatever your business is sales, a service or a product there are several questions which customer raise. Answering them over phone or email is a huge time consuming. Moreover, a website is a first point of contact for the targeted audiences and your website can answer every question which are raised in the mind of your audiences and the time which is saved here can definitely help you in investing in your business growth and development.

16.A Website can help in collecting data of your visitors which can eventually help in generating leads

Okay so, there must be a question in our mind that why on the earth are you doing so? The collection of data is more about collecting some basic information of tour visitors the page onto which he is visiting and what country is he from? Also, you can collect email ids of your visitor by providing them with some equivalent services such as a newsletter, discount, free consultation or some gift.

17.You can have email with your website name

You may be thinking that what is the importance of having an email with your website name when you can have a Gmail account address? info@yourbuisnessname.comcan help you to look professional and help you to brand your business name. Moreover, the people will also have trust on your mail when they find it in their mail box.

18.Your Website provides a social proof

Having an account on social media with your business name can attract more and more visitors. But, before purchasing your services or product a customer search for you on web and if they find you on web with a testimonial of your happy clients will make them to trust you easily. Adding a case study is even a plus on your website. According to Survey conducted by Brightlocal, 88% of people depends their opinion on the review that they see it online.

So, if you are a small business and was here to know the reason why a small business needs a website, you may have collected many reasons to bring your business online.

However, just having a website is not just enough, you need a professional website with a proper design and content.

If, you need any help regarding the website development or making your online presence smoother we can help you out.